Discover our story of passion, innovation, and commitment to empowering your beauty through exceptional hair care. Passion, innovation, and commitment drive us to empower your beauty with exceptional hair care that nourishes and transforms.
From Inspiration to Innovation
Everything started from our concern over the fact that hair care is not the first priority yet in day to day self-care of most people. WONDERLUX answers the nutritional needs of hair and scalp by infusing cutting-edge technology with premium ingredients, and redefines hair care as a transformative experience.
Wonderlux began its journey by launching hair oil, recognizing that many Indonesians love achieving a runway-ready look every day but haven't prioritized hair shaft care. In the same year, we introduced our scalp serum, because we believe healthy hair starts from the roots.
Building on that foundation, Wonderlux expanded its range with the launch of shampoo, addressing one of the biggest hair concerns in Indonesia—hair fall. We also took Wonderlux to the global stage, participating in international competitions to showcase the quality of our formulations. Additionally, we collaborated with Barbie under an official license, as both brands share the same empowering values.
We're set to launch more products to complete our full hair care range. Expect exciting collaborations with more brands and licenses as we continue to innovate and elevate hair care!
Guided by Purpose, Driven by Innovation
To empower individuals to embrace their unique beauty through innovative, ethical hair care solutions
At Wonderlux, we craft science-backed hair care that champions health, sustainability, and satisfaction
Experience the Beauty Revolution with Wonderlux Hair Care
